We’ll never challenge Big G and the Fruit Company for tech dominance. But you might.

When you start from the reductionist view that the universe is simply a wild mess of information, the interesting question stops being how much of it there is and becomes what shape it settles into. What we kept coming back to were the filaments of dark matter: the vast threads and highways that draw matter into order and decide where everything ends up sitting.

It’s a structure nobody drew. It’s what information does when you give it room and let the forces act on it. It’s also, more or less, what happens on the Filamental canvas when you stop arranging nodes by hand and allow our physics to settle them.

And because we’re dealing with things in your head and not spooky things in space, it became Filamental. (We did keep some aliens though.)

We aren’t building an ecosystem, or an everything-to-everyone, or a place you’re supposed to live. Shockingly, we don’t aspire to IPO or become thought-leaders either. You already have tools you like and reasons you like them. We’d rather earn a place in your workflow than try to become the whole of it. Use the right tool for the job, and let Filamental be the right tool for what you need.

The technology, honestly, needs to be the least interesting part. The real work happens on the surfaces, in what you create, build and share, and that’s where you make the difference. We’re not going to relentlessly espouse our "game-changing" features, because you’ve heard all that before.

What we’re aiming for is less tangible. Someone looks over your shoulder while Filamental is open and says:

"Wait… what? This is how you think?"

A pinky-swear not to read your data isn’t a business strategy, however sincerely it’s meant.

So we’re not asking you to believe anything. We don’t want your data, we don’t need it, and we couldn’t hand it over if someone tried to make us, because we never have it in the first place. Even when you publish through our servers, everything is encrypted on your machine before it leaves, and what we hold is ciphertext we have no way to open.

When a company ends up wanting your data, it’s rarely outright villainy, and it’s a pressure we simply aren’t under. More on that below.

Filamental isn’t venture funded. You work for whoever gives you money, and ours comes from the people using Filamental, so we answer to you.

We think venture money comes with a poor incentive structure for software like this, and we’d rather not build inside one.

So there’s one plan, no metering and no tracking. The only thing Filamental has to do is be worth keeping, which is a much easier instruction to follow.

We have a ten-year plan, aimed at where we think human and machine interaction will actually land around 2035. 

And yes, we’ll do an augmented reality version of Filamental because that’s often the first observation. The obstacle is hardware/screen-related, and when the headsets catch up, a space is three-dimensional to begin with.

Filamental is designed to evolve, so perhaps technically it could be considered 4D (but proclaiming to have a 4D product feels a little gimmicky to us and we aren’t pitching to venture capital).

Because we don’t (and can’t) monitor your usage and behaviour in Filamental, we really do rely on your feedback and we do listen!

Or at least we aren’t going to tell you about it and expect your applause.

Filamental runs on your machine, so there’s no fleet of servers churning through your data. We aren’t a green initiative, that’s just what local software is.

The honest version of caring is designing something from the outset that doesn’t require an apology.